In this role you will be responsible for the development of commercial and scientific content across the website, print and digital channels, that will inspire audiences to act.

You will sit within the Marketing & Communications team, and work closely alongside scientific and content marketing managers, brand custodians, designers and other stakeholders to develop content that will inject excellence into our marketing communications and help Abcam serve the scientific community while building our brand.

The role is rich in creativity, storytelling and innovation but also requires practical execution skills, so the ability to adapt at pace is key.
 

Key responsibilities:

• Develop commercial marketing copy for a range of platforms, including ads, website, email, social media and offline activities
• Support existing content and help introduce new content types, such as infographics, podcasts, webinars and more 
• Work closely with Design team to develop creative concepts that work across copy and design
• Lead on testing of copy with our audiences to drive performance and engagement and ensure findings are communicated and fed into future projects
• Develop scientific content to educate, serve and inspire the scientific community
• Champion scientific content to support the brand promise of delivering high-quality and relevant information to the scientific community
• Assist in building a community around our content, supporting existing content, and introducing novel strategies to engage our audience
• Work cross-functionally across Growth Marketing and the wider organization to create and deliver impactful campaigns