Strategy 

• Provide strategic vision for cross sell, aligning decisions with the future plans of our business and technology ecosystem.
  • Across handset, simo, tablet and prepay for in life customers
  • Understand and use of wider Market context to drive decisions
  • Leverage business capabilities and planning for future opportunities
  • Continually looking for ways to evolve/enhance the performance of all xsell/upsell activity

• Short term and long term strategy
  • Prioritising always on revenue driving initiatives
  • Short, medium and long term plans to begin delivering commercial returns quickly
  • Plans aligned to evolving business to deliver immediate benefit and plan for delivery in future state environment (data and platforms)

• Budget & Forecasting: Outlooks current performance, responsible for business casing and measuring commercial impact for new initiatives. 

People skills

• Define engagement strategy working with Product Owners. 
• Oversee the delivery of the defined strategy
• Provide effective stakeholder engagement, communicating progress effectively and managing change and its effect through the organisation.
• Ability to lead multi stakeholder meetings, facilitate workshops, build strong relationships and inspire confidence through understanding of the business, its problems and its aspirations.
• Linkage with other LOBs on aligned and single direction on cross LOB in-life propositions (e.g. Roaming)
• Engages, influences and briefs cross functional teams (GTM, marketing, online, retail, contact centre, CVM squad, etc) on the CVM programmes and coordinates the delivery effort attending planning, GTM forums, online team sprint meetings, etc, as required.

Performance and measurement

• End to end understanding of data inputs and reporting requirements.
• Data Collection & Analysis. Analyses key themes using data from a wide range of sources and identifies possible impacts on the business. Produces business review updates & delivers budget plans for own area.
• Responsible for understanding the impact of and responding to any changes in campaign proposition, offers/pricing, channel capability, channel issues/outages which will impact the squad programmes/activity.