Reporting to the DTC Business Manager, you will primarily be part of the Ecommerce Team, which forms part of the wider Sales function, as well as working alongside our marketing teams to ensure alignment on initiatives and annual plans to help drive our overall brand strategy.

• Working closely with the DTC Business Manager to develop a sustainable and profitable Marketplace growth strategy for JDE
• Work with the Tassimo & L’OR team to identify strategic focus areas, insights and optimisation. 
• Responsible for maintaining DtC / Global contact to ensure successful execution of sales strategy and promotions.
• Develop and collate assets needed across DtC to make sure these shops represent our brands
• Develop and maintain KPI dashboards, post evaluate promotional effectiveness, evaluate competitor performance, and provide support to DtC Lead
• Assess significant movements and changes in the customer landscape specifically related to performance marketing and on-site behaviour
• Execute the activation plan: Consumer, traffic, conversion, sales, product performance & secondarily: brewer registration and voucher redemption + other relevant offers
• Setting the standards to deliver CDJ and perfect brand hub
• Coordinate, measure and action plan CDJ