As the Test & Learn Specialist, you contribute to added customer value, a strong brand and increased sales by driving the Test & Learn agenda. In this role you will be responsible for the experimentations and to shape the Test & Learn roadmap for our region. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You will be responsible for planning, designing, performing, analysing and communicating the test and results conducted across our communication channels, ensuring a clear understanding of the value generated by our strategic and tactical decisions. You involve, educate & engage with relevant stakeholders from the global team, the Customer Activation and Marketing team as well as Digital and Sales teams in the region to implement and develop the test plan. You will be part of Region North Europe team which includes Sweden, Denmark, Finland, Iceland, Norway, UK & Ireland. 

This role requires a balance of technical excellence with clear and concise communication. 

Key Responsibilities 

• ​You support in creating understanding of our different media touchpoints performance and communicate in a clear way. 
• You identify opportunities, establish processes to drive the test and learn agenda and support key stakeholders in Customer Activation & Marketing function, Store sales and Digital team in the region. 
• You are responsible for setting the right test & experimentation approach for hypothesis of the various tests and communicating this towards key collaboration partners.
• Use tools such as SQL, Python/R, Google BigQuery, Google Looker, PowerBI and other tools to analyze data and conduct statistical analyses. 
• Oversee experimentation processes from planning to communication of results, acting as an expert in statistics and supporting stakeholders on best practice in measurement. 
• You learn new tools and ways of testing media and message effectiveness towards target groups. 
• You support stakeholders in the region to make the right customer selections and target audiences for the activity to increase customer engagement, sales or profitability (for e-mail, push, rewards, on-site - and eventually targeting in other media channels). 
• You support in identifying targeting customer segments where there is a potential for activities to Upskill regional teams on the importance of testing, and how to interpret test results.
• You actively learn and co-operate with global teams how to apply targeting strategies and tools to increase customer relevance and media effectiveness.