The world of esports/gaming is growing and so are we!

At ESL FACE IT GROUP, we create worlds beyond gameplay, lifestyle, and culture.

Are you ready for the adventure?

Our Advertising team is growing and we are actively seeking a new team member to join our dynamic group.

We are actively seeking a dynamic Director of Advertising (EMEA) who will play a pivotal role in spearheading the expansion and enhancement of EFG's global advertising revenue. In this capacity, you will lead the charge in building relationships with our advertising customers and their media agency partners. 

The Director of Advertising (EMEA) role is fundamentally a commercial one, encompassing a strategic and operational blend of responsibilities. In this position, you will serve as the custodian of our vital business relationships with advertising customers and take charge of initiatives related to category diversification, account volume expansion, and revenue growth.

Our ideal candidate is poised to excel in this dynamic and rapidly evolving industry and company landscape, boasting a digital sales ground and a wealth of experience gained from roles at publishers or platforms. The successful candidate thrives in a fast-paced environment, adept at nurturing and sustaining both internal and external relationships. Furthermore, they bring valuable team management experience to the table, supported by a proven track record of leveraging data-driven insights to inform strategic decisions and drive revenue growth.

At EFG (ESL FaceIt Group), we bring moments of magic and provide thrills to hundreds of 

millions of people, every single day. We pride ourselves in having enabled and empowered 

the esports industry for more than two decades, aligned with our core mission “Create 

worlds beyond gameplay, where players and fans become a community”. Our passion, craft,

and DNA are aligned to create and shape the world of esports, gaming tournaments, 

leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, 

as well as through our people, and culture. This is one of many reasons why EFG is a 

magical workplace, where anything is possible, and where you will thrive and experience a 

game-changing career.

What you’ll do: 

Customer Engagement & Sales (60%)

• Work alongside the SVP Sales to develop and implement the sales strategy in UK and other prirotised regions in EMEA
• Build and lead a talented team of sales execs who are service and results orientated
• Develop a roadmap for sales growth across regions, products and platforms
• Responsible for building and maintaining territory ad revenue and exceeding quarterly and annual goals through strategic partnerships with brands and their media agencies
• Represent EFG with a high level of integrity and knowledge and act as a resource for brands and agencies
• Lead and inspire to achieve maximum performance; motivation and management will be critical to success, acting as a coach and mentor across the sales team
• Spend time with customers to deeply understand their business needs and the opportunity that creates
• Build a strong network of external contacts, resources, references and tools needed to develop customer opportunities

Strategy & Planning (25%)

• Partner with the commercial operations team for annual revenue planning cycles
• Own the category development strategy, account and quota allocation processes with an emphasis on long term thinking
• Collaborate with cross functional teams to ensure the advertising team maintains its high profile and optimal operational rhythm
• Work with C&D level decision makers at brands and their media agencies to secure high value and long term investment plans
• Deliver the weekly/monthly/quarterly reporting mechanisms to commercial leadership
• Keep current with changes in the industry and identify best practices that can be used to improve business outcomes

Operations (15%)

• Create a culture of operational excellence to earn the trust of our customers and internal stakeholders 
• Work closely with the advertising and commercial operations teams to ensure accurate pre sales inventory forecasting has high levels of accuracy and our campaigns deliver within designated thresholds
• Design, implement and manage CRM hygiene protocols to deliver high levels of sales pipeline accuracy
• Identify the causes of complexities and invent ways to simplify our sales processes and workflows
• Work closely with pre and post sales support teams to help define standard operating procedures (SOPs) for the sales team

Application information:

Do you feel ready for the challenge of working at @EFG? Join us for a game-changing career where we will be shaping the journey of esports with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.

Please apply by adding the requested documents CV or your cover letter in English and preferably in PDF format.

Our Recruitment Process – What to Expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, overall passions, as well as your personal relationship with games, to help us gauge the connection between these points and the criteria set forth by our hiring manager for this role. You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn’t qualify for this round. Either way, you will hear from us!

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

• At ESL we create worlds where everybody can be somebody 
• At FACEIT we create a world where the community has the power to shape video games
• At DreamHack we create a world where the gaming community comes to life
• At DreamHack Sports Games we create a world where traditional sports meets esports

Requirements

• A minimum of 10+ years experience managing digital sales teams.
• History of consistently delivering sales targets
• People Manager: Experience in building and managing high-performing teams
• Proven ability to manage high levels of ambiguity in a fast paced environment
• C&D level relationships with brands and their media agency partners
• Experience negotiating contracts/agreements in collaboration with Legal and Finance depts
• Ability to travel as required