Purpose:

At Energy Aspects, our talented people and teams are the foundation of our success. We are hiring now for a talented Marketing Automation and Operations Manager.

We are seeking a Marketing Automation and Operations Manager to drive demand generation, optimise campaigns, and enhance lead conversion. As this is a new role within our growing team, you will use your marketing automation expertise to drive fresh perspectives and innovative strategies to shape our marketing automation efforts. Your expertise will be crucial in building and fostering collaboration and driving continuous improvement in our marketing initiatives, which are focused on clients from world-leading organisations across the energy and financial sectors. You will also shape sales and marketing alignment via technology, demonstrating the power this collaboration can bring.

In return, we provide a supporting and inclusive environment where you can grow and make your mark in the vibrant energy sector, mentored, and guided by our respected experts. Our high-performance collaborative culture rewards initiative and drive, offering excellent remuneration, long terms incentives and exciting work.

Duties and Responsibilities:

Marketing Technology Management:

• Oversee the implementation, integration, and maintenance of marketing technology platforms (e.g., marketing automation, CRM, analytics tools)

• Evaluate and recommend new marketing technologies to improve efficiency and effectiveness

• Ensure seamless integration between marketing systems and other business tools

Marketing Automation:

• Develop and manage automated marketing campaigns, including email marketing, lead nurturing, and customer segmentation

• Create and optimise workflows, triggers, and rules within the marketing automation platform

• Monitor and analyse the performance of automated campaigns and make data-driven recommendations for improvement

Lead Management:

• Manage lead scoring, routing, and assignment processes to ensure timely follow-up by the sales team

• Collaborate with the sales team to optimise lead handoff and improve lead conversion rates

• Monitor and report on lead flow and pipeline metrics

Data Management and Analytics:

• Ensure data accuracy and integrity across all marketing systems

• Develop and maintain dashboards and reports to track key marketing metrics and KPIs

• Analyse marketing data to provide insights and recommendations for campaign optimisation and strategy

Process Optimisation:

• Identify and implement process improvements to streamline marketing operations and increase efficiency

• Develop and document standard operating procedures (SOPs) for marketing processes. Work with the wider business to improve process

• Train and support the marketing team on best practices for using marketing technology and automation tools

Compliance and Governance:

• Ensure compliance with data privacy regulations (e.g., GDPR) and industry best practices

• Implement and enforce data governance policies and procedures

• Conduct regular audits of marketing systems and data to ensure compliance and accuracy

Collaboration and Communication:

• Work closely with cross-functional teams, including research, sales, IT, and product, to align marketing operations with business goals

• Provide regular updates and insights on the performance of marketing operations and automation initiatives

• Foster a culture of continuous improvement and innovation within the marketing team

Requirements:

• Expertise in marketing automation platforms (e.g.Pardot, HubSpot) and strong understanding of CRM systems (Salesforce), with 5yrs+ automation experience.

• Proficiency in data analysis tools and software (e.g., Google Analytics, Tableau). Strong Excel skills and ability to work with large data sets. High level of accuracy in managing data and executing campaigns.

• Ability to analyse marketing data to derive actionable insights. Strong problem-solving skills to optimise marketing processes and campaigns.

• Experience in A/B testing and campaign performance analysis. Strong understanding of customer segmentation and targeting.

• Excellent organisational skills to manage multiple projects simultaneously with the ability to set priorities, meet deadlines, and work under pressure.

• Ability to develop and implement marketing automation strategies that align with business goals. Experience in creating and managing nurture journeys.

• Excellent written and verbal communication skills with an ability to convey complex technical information to non-technical stakeholders. Experienced in building sales and marketing alignment

• Willingness to stay updated with the latest marketing technologies and trends, as well as propose and implement innovative solutions to improve marketing efficiency.

• Experience in developing training programmes for marketing automation tools and processes.

Desirable Skills:

• An interest in commodities, energy or financial markets would be beneficial

About us:

Founded in 2012, we are an independent research consultancy that has enjoyed phenomenal growth since our inception, and we have very ambitious plans to continue our upwards growth trajectory. We are passionately committed to providing indispensable and industry-leading short, medium and long-term analysis, and forecasts of the energy markets, that helps our clients trade, invest, finance and plan.

Energy Aspects prides itself in the quality of its work and draws on a wide range of competencies to derive its views. The company is staffed with experts in upstream production, trading and econometric forecasting. It has always maintained a key focus on the geopolitics of the energy industry and the impacts they can have in shaping global markets. The company has in recent years acquired several firms to enhance its position in energy market consultancy including Medley Global Advisors (2020), OilX (2022) and INAS (2023) bringing additional expertise in macro trends, oil market data and paper positioning into the group. The company is also growing its offering to clients on the energy transition providing the tradeable insights on long-term trends.

Life at Energy Aspects:

With accreditation from Best Companies, we understand the importance of workplace engagement and holding sincere appreciation for our team. Our environment is characterised by its fast-paced, driven, collaborative, and dynamic ethos. Recognising and rewarding contributions that have played a part in our remarkable journey of growth.

Joining Energy Aspects, you become a part of our vibrant and sociable team. Here, you'll have the opportunity to participate in activities, from running and five-a-side football to joining our lunch gatherings and brand-new Chess club. Our in-house bar, the Nodding Donkey, offers a casual setting for Friday afternoon unwinding.

Located in Canary Wharf with convenient access around London, our location offers nearby amenities such as shopping, gyms, dining, and lively bars. We provide daily refreshments, including fruit, hot drinks, snacks, and the expert services of an in-house barista twice a week, along with occasional exotic treats inspired by our global adventures.

Our compensation packages encompass a yearly bonus, participation in a company share options scheme, private health insurance, life assurance, income protection, pension contributions, subsidized gym memberships, and holiday allowance.

Energy Aspects is proud to be an equal opportunity employer and promotes diversity within its workforce. As an international business we are determined that suitably qualified persons will never receive less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, veteran status or any other basis covered by appropriate law.

Your fit:

We offer a hard-working and rewarding environment, operating alongside well-respected market thought leaders as part of a collaborative and tight-knit team. We have attractive remuneration, an excellent benefits package, and a high-performance culture that enables you to undertake challenging and exciting projects. We are an enthusiastic and inclusive global team.