Role: Lead Creative Strategist (E-commerce)

Function: | Meta Ads | Performance Creative | Data Optimisation Responsibility: Drive performance creative for D2C brands while managing the Creative Strategy team

Reports to: CEO

Location: Hybrid - Hambi Media HQ, Oval, Central London 

Compensation: £45,000 - £55,000 + Bonus/ Benefit Scheme + 27 Days Paid Holiday  

Overview 

Hambi Media Ltd is one of the fastest-growing performance creative agencies for e-commerce brands in the UK with a team of 20+ A-Players. We’ve had £50M+ spent on our creative on Meta and TikTok ads including the likes of The Essence Vault, Space Goods, Hairburst, 47 Skin and many more. We are one of the few D2C creative agencies that have an in-house design, production, strategy and UGC team all under one roof. 

In 2023, we grew exponentially as an agency and the Lead Creative Strategist role will play a pivotal and exciting part in our continued growth and progression of our performance creative division. The role will join our leadership team. As your bolt-on creative division, we strategise, ideate, create, and optimise exceptional creative content, including UGC, high-production, design, and motion graphic ads. We pride ourselves on being a one-stop performance creative solution, acting as an in-house creative team for our clients. 

The Role

Working alongside our marketing, design and production teams, you will oversee the creative strategist function alongside our Creative Director and be responsible for coming up with performance creative solutions for our clients, strategising and ideating performance creative for Meta ad campaigns, analysing and understanding creative data, and reporting on this data to turn it into actionable insights and recommendations for our D2C brands. If you're passionate about performance and developing creative that drive results and want to join a dynamic, fun and growing agency, we encourage you to apply for this role!

Requirements

Responsibilities: 

• Managing the creative strategy team while assisting our Creative Director 
• Helping creative teams develop in-depth research to support creative strategies for D2C brands.
• Develop and execute social media performance creative strategies that align with our client's business objectives 
• Conceptualise and execute performance creative campaigns for Meta ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads) 
• Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and Tiktok, familiarity with soft and hard ad matrics 
• Scripting and briefing creative for D2C campaigns 
• Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns 
• Work closely with a Account Manager to ensure the quality and effectiveness of our creative deliverables 
• Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies 
• Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results 
• Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning 
• Contribute to the development and implementation of Hambi Media's overall creative vision and strategy
• Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work 
• Have the ability to confidently Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads. 
• You will be responsible for creating intricate and in-depth briefs for user generated content (UGC) creators 
• Ability to understand human psychology, sociology & why people buy things. 

Requirements: 

• 3+ years of experience in a creative strategy or social media marketing role, preferably in an agency setting 
• Proven track record of developing successful creative campaigns
• 2+ years of experience managing Creative Strategists 
• Preferred experience working within performance creative, media buying or D2C/ E-commerce advertising
• Strong analytical skills and experience with data analysis and reporting 
• Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams 
• Strong attention to detail and ability to manage multiple projects at once 
• Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory 
• Leadership & team management experience is a bonus 

Attitude: You, 

• will take complete ownership of your successes and failures 
• are entrepreneurial with the ability to see the bigger picture 
• have a proactive approach 
• have exceptional attention to detail 
• confident in building long-term relationships with your client base are able to self-manage and prioritise tasks efficiently
• have excellent leadership qualities 
• Go above and beyond, under-promise and overdeliver  
• Thrive in a fast paced startup environment  

Benefits

The benefits of working at Hambi: 

• Our incredible client base. We work with a wide range of D2C companies, spanning multiple niches and continents. 
• You will be part of a world-class team, made up of high-performing, motivated individuals. 
• 27 Days Paid Holiday (Extra holiday to have your birthday off) 
• Private health scheme 
• Ability to quickly progress in a fast-growing agency. 
• Company pension scheme. 
• Structured training and development. 
• Lots of team building activities. 
• Flexible working (Ability to work abroad for 30 days at a time) 
• Hybrid working (We have a beautiful office in Oval, Central London) A fun and happiness driven culture!