Market Research and Analysis Manager

Birmingham City University

Faculty: Marketing and Communications Department

Full Time

Permanent

Location: University House

Salary: £39,888 to £43,356 per annum
Ref No: (phone number removed)

We are looking for a talented Market Research and Analysis Manager to support the University’s ambitious growth plans by providing vital insights into student recruitment opportunities. 

You will need to have a methodical approach, the ability to convey complex information simply and consistently, and strong experience of informing strategic decisions through the use of quantitative and qualitative insights.

Leading a small and evolving Market Research and Analysis team, you will play a key role in ensuring the University’s subject portfolio meets the needs of potential future students, and in using demographic and geographical considerations to shape our student recruitment activities.

The Market Research and Analysis Manager will:

• Produce recommendations based on interrogating complex data, analysing trends, and drawing on survey insights.
• Track and report on relevant aspects of the fast-changing higher education landscape, and relevant competitor activities.
• Provide expert insights to underpin strategic decisions and operational tactics in and around student recruitment. 
• Oversee ensuring the team uses data and trends to inform decisions about the subjects the University offers to prospective students.

The successful candidate will have:

• A good first degree 
• Significant experience of working in a market research role in a complex organisation. 
• Experience of supervising and/or managing staff in working across projects to clearly defined objectives.
• Familiarity with gaining the trust of senior leaders in an organisation and providing authoritative and influential evidence-based reports. 
• Excellent IT skills including expertise in using market research tools.

This role has a big part to play in seizing the opportunities in front of a University which is at a hugely exciting point in its rich and important history. Birmingham City University welcomes over 25,800 students from over 100 countries and is in the latter stages of investing more than £340 million in our facilities in recent years, including a major ongoing expansion of our City Centre Campus.

To apply for this role, please complete the online application and upload a copy of your CV. Candidates are advised to remove personal information to ensure a fair and transparent recruitment process. 

Closing Date: 05/04/2021

Interview Date: 13/04/2021

Apply link - (url removed)