International manufacturing brand looking for a proven Product Marketing Manager to join the business on a 12 month contract; with strong digital capabilities and ideally previous experience in the EV space.

Client Details

• Based in West London, Middlesex; this global consumer durables, electronics and telecommunications business export products to over 90 countries and have regional offices across Europe, the Middle East and APAC.

Description

The successful Marketing Manager will:

• Develop and implement effective marketing strategies for hardware and software across B2B and B2C markets utilising both digital and offline channels (SEO, SEM, email, socials)
• Create effective content across various channels (website, blog, email, socials)
• Collaborate with the product development teams to ensure a clear understanding and accurate communication
• Conduct market research
• Monitor website analytics and performance
• Create a content plan to support lead generation
• Design and execute campaigns to drive product awareness
• Develop marketing materials
• Establish relationships with media and PR agencies
• Ensure consistent brand messaging

Profile

The successful candidate will have:

• Both strategic and hands-on marketing capabilities
• Proven experience in product marketing - ideally with a focus on hardware / software products. EV product experience highly desirable
• Experience managing media and PR relationships
• Excellent written and verbal communication skills
• Track record of improving search rankings, increasing organic traffic and optimising website performance
• Confidence with CRM, email, socials and analytics

Job Offer

• An exciting opportunity with a globally recognised business