Marketing Executive

£28.5k - £32k dep plus excellent benefits including 30 days holidays plus bank holidays, pension, laptop, mobile, 35 hour week 4.30pm finish

Cardiff, South Wales

Full Time Permanent,

Our client are one of Wales' leading training providers of skills and funded services. They deliver Traineeships, Apprenticeships, Employability Skills and Jobs Growth Wales through their suite of funded programmes. 

Benefits include Contributory Pension Scheme – 3% employer contribution, Annual Leave 30 days Plus Bank Holidays (inclusive of Christmas Shut Down), Training and Continual Professional Development Opportunities, 35 hour working week, Travel expenses and business mileage, Childcare Voucher Scheme, Cycle to Work Scheme, Christmas Savings Scheme, Eye Sight Scheme, Employee Health & Wellbeing Strategies and Policies, Work-Life Balance Policies, Social & Charity Events, Refer a Friend Payment Scheme, Mobile Phones & Laptops (based on job role) 

Our clients commitment to employees has been recognised through the achievement of the following external awards – Investors In People – Silver Award, Corporate Health Standard – Silver Award, Green Dragon Environmental Award

Do you have experience and knowledge of Adobe creative suite, graphic design skills, working knowledge of Canva, as well are working knoweldge of all Social Media Channels ?  This could be your next best move !! 

The Marketing Executive will be responsible for the development and execution of comprehensive marketing strategies to enhance brand awareness, drive traffic, and generate leads. This role will focus on email marketing, design, website management, and overall marketing initiatives to support the company's contract delivery, growth and revenue objectives

Email Marketing:

• Develop and execute email marketing campaigns to promote products, services, and events.
• Create compelling email content, including copy, graphics, and call-to-actions.
• Segment email lists based on demographics, behaviour, and engagement.
• Analyse campaign performance and optimize based on data-driven insights.
• Ensure compliance with email marketing best practices and regulations.

Design:

• Design and create visually appealing marketing materials, including social media graphics, banners, and promotional content.
• Maintain brand consistency across all marketing channels.
• Develop creative concepts for marketing campaigns and ensure their execution aligns with brand guidelines.

Website Management:

• Oversee the company's website, ensuring it is up-to-date, user-friendly, and optimised for search engines  (SEO).
• Coordinate with web developers and designers to implement new features and updates.
• Monitor website traffic and performance using analytics tools and generate reports.
• Manage content updates, landing pages, and product information on the website.

Marketing Strategy:

• Assist in the development and execution of marketing plans to support business objectives and sales goals.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Develop and manage content calendars for various marketing channels.
• Coordinate and execute marketing campaigns across multiple platforms, including social media, email, and paid advertising. Identify opportunities for brand exposure through the seeding of content into PR and local press.

We need you to have; Marketing qualification or equivalent, Graphic design qualification, Proven Marketing & PR Experience, Experience of developing video content, Experience with SEO campaigns, Experience of working with the press, Experience with developing Podcasts along with Full driving licence with use of own vehicle

To apply for the role of Marketing Executive please email your cv to 

Tina Lacey Recruitment is a specialist recruitment agency dedicated to the skills, training and welfare to work sectors nationally.  We are committed to giving full free pre-interview advice and guidance right throughout the interview process.