Ceptre are supporting with a leading and award winning legal services provider. They are looking for an experienced B2B Marketing Manager to join their team. If you have a proven track record for supporting Business Growth, a focus on Demand Generation and Account Based Marketing this new opportunity within the business could be for you!

Working closely with the sales team to drive and support with B2B Marketing within the legal services sector.

Responsibilities will include:

• Work closely with the sales and commercial teams to develop and implement account based marketing strategies that align marketing efforts with sales goals.
• Develop and implement cutting-edge demand generation strategies that drive lead generation and customer acquisition.
• Developing engaging content, including presentations, sales literature, email marketing campaigns and support materials to nurture leads through the sales funnel, ensuring timely and personalised communication to aid conversion.
• Utilise marketing automation tools and AI-driven insights to nurture leads, turning prospects into opportunities for the sales team.
• Develop and implement paid media strategies to drive demand, incorporating platforms such as LinkedIn, Social Media and Google.
• Managing the end-to-end execution including ad creatives, targeting parameters and ongoing performance monitoring and reporting.
• Manage and support attendance at key trade events to raise awareness of the business offering. 

Key Skills and Experience:

• 5+ years of experience in either B2B / SaaS marketing / marketing agency, focusing on demand and lead generation.
• Demonstrated experience of creating and executing successful B2B demand generation campaigns and strategies working closely with sales teams, demonstrating tangible results in increasing quality leads, conversion rates and sales.
• Experience of inbound marketing including B2B content marketing and conversion optimisation.
• Experience in developing and implementing account based lead generation and nurturing strategies including segmentation, targeting and personalised communication.
• Knowledge and experience of delivering results through paid media strategies (including LinkedIn, digital advertising platforms and best practices in B2B digital marketing.
• Experience in producing and delivering webinars and in person events. 
• Understanding of sales processes and the ability to collaborate with sales teams to provide the necessary tools and resources.
• Experience in targeting specific audiences having worked in either a strong B2B lead gen, SaaS Marketing or Marketing Agency recruitment role previously.